Justin Cochrane

Founder and Chairman

In the summer of 2018, Justin decided to create Holler, using his contacts in sport, entertainment, business and in a number of different sectors he set up this incredible organisation to make a significant impact on the younger generation.  He grew up in Edmonton and wanted to inspire the young people of Enfield borough and make a difference to their lives through inspiration and intervention. 

Justin is Head of Player Development & Coaching (Under 17-23) for Manchester United FC. With a track record of over 23 years successful football coaching career, he started in grassroots aged 17 and in 2009 joined Tottenham Hotspur FC whilst playing in the National League and subsequently spent nine seasons coaching at Tottenham Hotspur FC in the academy.

Former professional footballer with over 10 years' club experience playing for teams such as Crewe Alexandra, Rotherham United, Yeovil and short spells at other clubs, as well as internationally for Antigua and Barbuda. 

During his football and coaching career, Justin always pursued education and in December 2017, he was awarded a 2.1 in BA (Hons) in Leadership and Management from The Open University

Sula Graham

Managing Director

Sula is Managing Director at Holler and has worked for the company for over 2 years now, she is incharge of the day to day running of the company, from marketing and sales to Holler events and recruitment of Inspirers, schools and organisations. 

Sula’s background is in education and consultancy where Sula worked as a Teacher,  Assistant Head Teacher and School Improvement Consultant in inner city London for 10 years and then for 2 years in South Korea. Her key areas of expertise were Leadership and Management, Culture and Diversity, Anti-racism, Tackling Extremism, Child Protection and Gang Prevention. She then went on to set up her own Consultancy company using all of her experience to provide bespoke training and coaching to organisations and individuals. 

In her practice as an Educationalist and Consultant Sula has worked with people from all walks of life, from children and adolescents to adults, families, government institutions and private organisations. Sula believes everyone in life has the ability to be great and succeed as long as they are given the tools and an equal playing field and that until we create a world free from racism, sexism, prejudice and discrimination we have to provide support to those that are affected these adversities and education to those that have the ability to change it.

Jacqueline Bygrave

Project Lead

Jackie is Project Lead for Holler London and has one of the most important roles which is delivering all of our workshops and student lead activities. She is in charge of creating resources, liaising with schools, Inspriers and other organisations to arrange delivery of our amazing Inspirer assembly and bespoke workshops. She is also responsible for all admin, tracking, evidence and evaluation.

Jackie joined Holler in September 2021 but her background has always been in education. She worked as a  teacher for 25 years from Head of Department, Head of Year and before retiring Assistant Headteacher.

She is passionate about ensuring young people receive the best education possible to achieve their potential and know their self-worth. She joined Holler because she feels it is an amazing organisation that utilises her many skills for the betterment of the schools and students at large. 

She is also an independent Educational Consultant and Community worker. In the past, she worked abroad in Zambia as a Teacher Training, Uganda working on global links and the United Nations in Switzerland on Racism and the World Wide Web.

Jackie loves to read and one of her favourite texts is The Book of Night Women by Marlon James; harrowing and powerful. One of her greatest achievements has been completing the London Marathon and learning British Sign Language. Jackie has just reached a major milestone and in the future plans to retire in a hot country by the sea.